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10 Mistakes small businesses often make in their SEO

Julia Harvey



I've been taking a look at the SEO (Search Engine optimisation) for a lot of Small Business Websites recently and I often see the same mistakes over and over again:


  1. Ignoring SEO Altogether: One of the most significant mistakes is not prioritising SEO. Many small businesses underestimate its importance and miss out on valuable organic traffic.

  2. Choosing the Wrong Keywords: Using irrelevant or highly competitive keywords can lead to poor rankings. It's essential to research and select keywords that match your business and have a reasonable chance of ranking well.

  3. Keyword Stuffing: Overloading your content with keywords in an unnatural way not only hurts your rankings but also makes your content less readable and user-friendly.

  4. Neglecting Mobile Optimization: With the increasing use of mobile devices, not having a mobile-responsive website can result in lower search rankings and a poor user experience.

  5. Ignoring Local SEO: Small businesses often serve a specific local area. Neglecting local SEO, which includes optimizing for location-based keywords and setting up a Google My Business profile, can be a costly mistake.

  6. Thin or Duplicate Content: Low-quality, duplicate, or thin content not only fails to engage visitors but also negatively affects your SEO efforts. Aim for high-quality, original, and informative content.

  7. Neglecting On-Page SEO: Forgetting to optimize on-page elements like title tags, meta descriptions, header tags, and image alt text can hinder your SEO progress.

  8. Neglecting Off-Page SEO: Building backlinks from authoritative and relevant websites is crucial for SEO success. Small businesses often miss out on link-building opportunities.

  9. Ignoring Analytics: Failing to track and analyze your SEO efforts means you won't know what's working and what needs improvement. Regularly monitoring your analytics is essential for making informed decisions.

  10. Impatience and Inconsistency: SEO is a long-term strategy. Expecting immediate results and giving up too soon is a common mistake. Consistency in your efforts, combined with patience, is key to SEO success.

Avoiding these common SEO mistakes can help small businesses improve their online visibility, attract more organic traffic, and ultimately grow their online presence.

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