Your website is your digital shopfront—it’s where potential customers decide if they want to stick around, get in touch, or move on. For small business owners, having a professional website that’s easy to manage and does the job well is a game-changer.
Here are 10 must-have features every small business website needs to make a lasting impression and help your business grow:
1. Clear Navigation
Nobody wants to waste time hunting for information. A simple, easy-to-follow menu helps visitors find what they’re looking for—whether it’s your services, pricing, or contact details.
2. Mobile-Optimised Design
Most people will visit your site from their phone, so it needs to look great on smaller screens. Make sure your site adjusts seamlessly for mobile users.
3. A Personal, Engaging ‘About’ Page
People buy from people! A standout About page shares your story, values, and what makes your business unique. This is your chance to connect with your audience and build trust.
4. Strong Calls-to-Action (CTAs)
Don’t leave visitors guessing what to do next—tell them! Clear buttons like “Book Now” or “Get in Touch” encourage people to take action.
5. Easy-to-Find Contact Info
Whether it’s a contact form, clickable email address, or phone number, make it very easy for customers to get in touch with you.
6. Fast Load Times
Let’s be honest—nobody likes waiting for a site to load. A fast-loading website keeps visitors engaged and reduces the chance of them clicking away.
7. SEO-Friendly Features
Getting found on Google is key. Ensure your site includes updated page titles, meta descriptions, and image alt text. Bonus: blogs and fresh content boost your search visibility.
8. Social Media Links
Make it easy for visitors to find you elsewhere online. Whether it’s Instagram, Facebook, or LinkedIn, linking your socials helps create a more connected experience.
9. Testimonials and Reviews
Nothing builds trust like happy customers. Showcase testimonials, reviews, or success stories to highlight what people love about your business.
10. Good Imagery
High-quality images make all the difference. Whether it’s photos of your products, team, or workspace, strong visuals help tell your story and make your site look professional.
Ready to Create a Website That Works for Your Business?
With over 20 years of marketing experience, I help small business owners create websites that look amazing, are easy to manage, and—most importantly—work hard for their business. Whether you’re starting from scratch or need a refresh, I’ll bring a marketer’s perspective to make sure your site does its job.
Let’s chat about how I can help you!
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