Optimising Your Instagram Profile in 2026

A free guide for small business owners

Your Instagram profile is often the first impression someone gets of your business. Before they scroll your posts, they look at your profile name, bio and highlights to decide whether to follow you or get in touch.

A well-optimised Instagram profile doesn’t need to be clever or packed with information.

It just needs to clearly explain what you do, who you help and what to do next.

When your Instagram profile is set up properly:

• People understand your business straight away

• You look more professional and trustworthy

  
  

You’re more likely to turn profile visits into enquiries

Instagram changes constantly, and what worked last year may not be working now. That’s why I created Optimising Your Instagram Profile in 2026, a free guide to help small business owners review and improve their profile with confidence.

What’s inside the free guide

This guide walks you through the most important parts of your Instagram profile, step by step, so you know exactly what to focus on.

Inside, you’ll learn how to:

• Write a clear and searchable Instagram profile name

• Create a bio that explains what you do and who you help

• Use Instagram highlights more strategically

• Add simple calls to action that encourage enquiries

Everything is practical, easy to follow and designed for small business owners.

Keep your Instagram profile simple

Your Instagram profile doesn’t need to say everything. It just needs to say the right things clearly. A few small changes can make a big difference without starting from scratch.

If your Instagram profile feels outdated, unclear or no longer reflects your business, this guide is a great place to start.

Download the free guide and optimise your Instagram profile for 2026.